Appreciating the Function of Custom Labels
Branded label printing has become especially relevant for businesses seeking to distinguish themselves across their product range. From simple tags to premium packaging labels, customisation reinforces identity and ensures professionalism. It’s not only about information — it’s about presentation.
Uses to Choose Custom Labels
1. Improved Recognition
With colours, logos, and specific layouts, labels become visual cues. Customers connect your packaging with your brand more clearly — especially in competitive markets.
2. Dual Purpose
Name tags, product info, and legal disclaimers can all be printed in a clear format that aligns with your branding. Functionality doesn’t mean plain; it can reflect your values too.
3. Wide-Ranging Use
Label printing is useful in retail, and for industrial items too. From hardwearing labels to refined ones, materials and finishes can be adapted for almost any use case.
Engaging Employees Through Branded Name Tags
Name badges do more than identify — they help building internal engagement and customer trust. Letting staff personalise their tags can encourage a friendlier and more accessible environment.
Helping Build Customer Retention
Consistent labelling reinforces brand memory. It also communicates additional values such as locally sourced content, which may appeal to value-driven buyers.
A Low-Cost Brand Promotion Method
Instead of investing in high-cost campaigns, labels offer direct marketing with every purchase. They're a physical touchpoint your customers keep — providing visibility and message delivery without recurring ad spend.
How to Choose a Capable Printing Supplier
Look for a partner that provides choices in finish (e.g. clear), supports variable quantities, and maintains high print consistency. Also, consider turnaround time, artwork support, and material options to match your product’s use environment.
Common Questions
What label types are available?
Options include paper, vinyl, and synthetic materials — available in various shapes and adhesive types. Selection depends on where and how the label will be used (e.g. exposure to water, food contact).
How long does it take to receive an order?
Most jobs are delivered within 3–10 working days, depending on print run and any additional finishing (e.g. foiling, lamination).
Can I place small orders?
Yes. Many suppliers offer low minimums to support limited lines, so you only print what you need.
Are labels safe for all products?
With the right material, labels can be made food-safe, waterproof, heat-resistant or recyclable. It’s important to check your product’s environment first.
How do I approach design?
Maintain consistency with your logo and fonts, keep the message legible, and consider visual hierarchy. Many printers offer template guidance or in-house design help.
Begin Your Label Journey
Whether you’re refreshing your more info brand, click here explore print-ready options with Northern Label Systems. Design high-quality labels to support your business needs and make a lasting impact.